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It is important that children make their own decisions about what they will and won't eat, whether this is on moral or taste grounds. It should be our responsibility as parents to make sure they have all the information they need. We must not pass on any of our own eating hang-ups. I have always made our children aware when they are eating beef, for example, they are actually eating a cow. There is nothing wrong with this as long as the animal has led a good healthy life and has been killed humanely. The quality of the meat is directly influenced by the quality of life of the animal itself. After all evolution has designed us to be carnivorous both in the way we eat and the way we process our food. Unfortunately supermarket price wards have resulted in all food prices coming down, including those of meat. If we would only stop to think: how is this possible? Land and property values and wages have been increasing. Inflation still exists. How then can meat and poultry prices fall?

Heston Blumenthal, Family Food