Beeching, C L T (ed)

Modern Grocery Display

London, The Caxton Publishing Co, [ca.1933].
Second-hand hardcover

Beeching, C L T (ed). Modern Grocery Display: a practical work on window dressing & interior display. [FIRST EDITION] The Caxton Publishing Co: London, [ca.1933] 4to (255x195mm) dec dj, red leatherette bds, x,377,[1]pp. VG/VG dj chipped, sm rep tears, loose

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BEECHING, C L T (editor)

Modern Grocery Display: a practical work on window dressing and interior display. 

London : The Caxton Publishing Company, undated, circa 1933.¹  First edition. Printed by Hazell, Watson & Viney, London.  Contributions by A Edward Hammond, Lachlan Maclean, George Copsey, J R Ainsworth Davis, F Arthur Pearson, Ernest A Dench and The Dennison- Victor Co.

Quarto (255x195mm) decorative grey printed dust jacket, red leatherette, blind stamped, gilt decorated boards, x,377,[1]pp. Numerous chromolithographic and lithographic illustrations, some out-of-text. Dust jacket spine lightly sunned, loose, a few small blemishes; owner name in pencil to front paste-down; internally fine.

¶   A profusely illustrated British interwar commercial trade reference and textbook for retail grocery and provision display with particular reference to marketing the British National Mark and Empire goods.  

Scarce, particularly with the dust jacket.  A  near fine copy.

§  OCLC records twelve holdings, UNSW, two in the USA, two in New Zealand, the British Library and six others in the UK

¹  Dated by reference to the former Empire Marketing Scheme which ceased in September 1933; consistent with British Library attribution.

Item #11099

Price: $250.00 AUD